Stûv – You don’t find time, you make it

Founded in Europe in 1983, Stûv designs and manufactures wood and pellet stoves and fireplaces. Soon to celebrate its 40th anniversary, Stûv wanted to update its image to reflect the company’s values of beauty, goodness and truth. The mandate: a complete overhaul of the company’s visual identity.

To achieve this, Bien Joué teamed up with design agency Caserne. Together, they developed and produced this new image around the concept of the praise of slowness. For the occasion, we created anti-adverts. Longer and with slower editing than the usual ads, the aim was to recreate the feeling of well-being and soothing that you get when sitting by a fireplace. This new identity has been adopted internationally by all Stûv offices.

Photo credits: Samuel Pasquier