Like Hakeem, find what you’re passionate about!

The end of High School brings its share of questions. Young people start to wonder what they’re going to do when they grow up… and that question can be really stressful. The Ontario Youth Apprenticeship Program (OYAP) offers young people the opportunity to learn skilled professions in the form of CO-OP at the same time as their studies. It’s the perfect way for them to discover a profession they’re passionate about.

This animated video is Bien Joué’s third collaboration with OYAP. To reach young people, the team decided to incorporate a design reminiscent of a cell phone and the graphic codes of social media platforms. The result is a vivid, vibrant universe that speaks precisely to the target audience.