A campaign to help the public system get back on its feet

The Confederation of National Trade Unions (CSN) trusted Bien Joué to create its campaign to support public sector workers in their negotiations with the government. While a television message was produced to raise public awareness of the situation and to send a final warning to the government in power, web capsules were put online to build solidarity and mobilize members from different sectors. The objective was to highlight the pressure, fatigue and exhaustion of health care personnel, but also to illustrate the support of the Quebec public, which is also affected by the lack of invested resources. Our concept was therefore based on the collapse of members of the public sector and their call for help from the government to relieve them.