• Client : Tink
  • Producer : Julie Beaulieu
  • Motion Designer : Alexandre Girard

Tink celebrates its 25th anniversary

For the occasion of its 25th anniversary, Tink wanted to produce a video destined to become the centerpiece of its Web notoriety campaign. The video had to communicate Tink’s mission and purpose since its beginnings, that is to say, to help Quebec companies to appropriate digital technology in order to be competitive. It also had to be able to demonstrate to its clients, prospects, employees and future employees that Tink is a partner and an employer of choice.

Since the video was produced during the lockdown, the choice of motion design proved to be the most efficient medium, especially since a new brand image had been developed upstream. Optimized for social media and the web, the video was also declined in Stories format in order to be adaptable to all platforms.